A Major All-Inclusive Brand Is About to Enter the Americas for the First Time — Through a $79M Deal
Accor is acquiring 17 management agreements from Royal Holiday Group, bringing Rixos Hotels to Mexico with three all-inclusive resorts and a $130 million renovation plan.
Accor has struck a $79 million deal to acquire 17 management agreements from Royal Holiday Group, a move that will bring Rixos Hotels to the Americas for the first time. Three of the acquired properties in Mexico will be converted to the Rixos all-inclusive brand, marking a significant expansion for the Turkish-born luxury chain.
The Mexico Play
The deal includes six all-inclusive resorts in Mexico, three of which will become Rixos-branded properties. The remaining properties span several Accor brands across Mexico and the Dominican Republic. A $130 million renovation plan will bring the acquired resorts up to Rixos and Accor standards — a substantial commitment that signals Accor sees the Caribbean and Latin American all-inclusive market as a serious growth frontier.
Why Rixos in the Americas Matters
Rixos has built a strong reputation in Turkey, Egypt, the UAE, and Central Asia with its ultra all-inclusive format, but the brand has never operated in the Western Hemisphere. Entering through Mexico — the world’s largest all-inclusive market — puts Rixos in direct competition with established players like Hyatt’s Inclusive Collection, Marriott’s all-inclusive pipeline, and independent powerhouses like Palace Resorts and Karisma.
For Accor’s all-inclusive division, this accelerates a strategy that has been slower to materialize compared to rivals. The combination of an established ultra all-inclusive brand with immediate physical inventory in Mexico could give Accor the foothold it needs to compete at scale in the region.
