New Research Reveals Which Generation Is Driving the All-Inclusive Boom — and the Numbers Are Staggering
A Skift survey of 2,200 travelers found that 87% have stayed or considered staying at an all-inclusive, with Gen Z leading the charge at 42% in the past year alone.
A new survey of more than 2,200 travelers across the U.S. and Canada has put hard numbers behind what the resort industry has been sensing for years: all-inclusive travel is surging, and younger generations are the ones pushing it forward.
The research, conducted by Skift and commissioned by Hyatt Inclusive Collection, found that 87% of consumers have either stayed at or considered staying at an all-inclusive resort. Six in 10 said they're more likely to book one now compared to five years ago.
The generational split is where things get interesting. Among Gen Z respondents, 42% said they'd stayed at an all-inclusive in the past year — the highest of any age group. Millennials came in at 33%. By contrast, just 7% of Gen Z and 9% of Millennials said they'd never even considered the format, compared to 16% of Baby Boomers and 25% of those 75 and older.
Repeat behavior is strong too. Among travelers who've tried all-inclusive at least once, 84% have returned, and 45% have stayed four or more times. Younger travelers in particular view the format as better value than planning trips independently — 75% of Millennials and 68% of Gen Z agreed with that statement.
What travelers actually want
The survey also dug into what guests prioritize when picking a resort. Wellness ranked high, with 84% saying access to well-being experiences matters. That broke down to relaxation (70%), quality sleep (59%), mindfulness (35%), and physical fitness (29%). Digital detox, despite the buzz, only registered at 12%.
On the personalization front, 44% want real-time activity recommendations, 34% want private experiences with local experts, and 33% want curated itinerary planning.
The findings come at a time when major hotel brands — from Hyatt and Hilton to Marriott and RIU — are all expanding their all-inclusive footprints across the Caribbean and Mexico. The data suggests that pipeline isn't just supply-driven; the demand is real, and it's getting younger.
