Iberostar Hotels & Resorts
A premium Spanish resort company with 100+ hotels worldwide, known for culinary excellence, sustainability leadership, and diverse all-inclusive options.
What They Do Best
Iberostar is a fourth-generation, family-owned Spanish tourism group with over 100 hotels in 16 countries. The brand stands out for its commitment to sustainability (Wave of Change initiative targeting plastic-free, healthy oceans, and responsible seafood), culinary excellence (Star Prestige dining experiences), and a portfolio that spans from family-friendly mega-resorts to adults-only boutique properties. Iberostar Grand hotels represent the luxury adults-only tier, while Selection and Heritage lines offer premium family experiences.
Resort Experience
Iberostar's all-inclusive resorts feature multiple themed restaurants, premium bars, and the brand's signature Star Camp kids' programs. Star Prestige is the premium upgrade tier offering enhanced suites, exclusive lounges, preferred restaurant reservations, and dedicated service. Sports facilities typically include tennis courts, basketball, volleyball, water sports, and fitness centers. The brand has invested heavily in its culinary program, with several properties featuring restaurants helmed by Michelin-starred chefs. Spa & Wellness centers are available at most properties.
Locations & Properties
Iberostar's all-inclusive portfolio spans Mexico (Riviera Maya, Cancun), Dominican Republic (Punta Cana, Bavaro), Jamaica (Rose Hall, Montego Bay), Cuba (Varadero, Trinidad), Brazil, and Montenegro. European properties in Spain (Mallorca, Tenerife, Andalusia), Greece, and Turkey typically offer half-board or bed-and-breakfast rather than all-inclusive. Flagship all-inclusive properties include Iberostar Grand Bavaro (adults-only), Iberostar Selection Paraiso (mega-resort complex in Riviera Maya), and Iberostar Rose Hall Beach in Jamaica.
Guest Experience
Iberostar attracts environmentally conscious travelers and food lovers. The Wave of Change sustainability program is visible across properties — from eliminating single-use plastics to on-site marine biology labs and coral restoration programs. The Iberostar loyalty program offers tiered benefits. The brand maintains a strong reputation for consistent quality, helpful staff, and well-maintained properties. Online check-in and a mobile app enhance the guest experience. Iberostar is popular with both European and North American travelers.