Nearly 9 in 10 Travelers Are Eyeing the Same Kind of Vacation — Here's What It Is
New Hyatt research says 87 percent of North American travelers have considered an all-inclusive, and two-thirds have booked one in the past three years.
The all-inclusive resort has quietly become a mainstream vacation choice. New research commissioned by Hyatt Inclusive Collection found that 87 percent of U.S. and Canadian travelers — across age groups and income levels — have considered staying at an all-inclusive resort, and two-thirds say they have actually booked one within the past three years.
That is a notable shift for a category long viewed as a value play for budget-conscious families. The study frames all-inclusives as an increasingly default choice rather than a compromise, with repeat guests and younger travelers driving much of the momentum. People who try the format tend to come back, and the research suggests plenty of room left to grow.
The findings help explain why the industry's biggest names are pouring money into the segment. Hyatt built its Inclusive Collection into a leader after acquiring Playa Hotels & Resorts, and rivals from Marriott to IHG have been scaling their own beachfront and all-inclusive offerings across Mexico and the Caribbean.
For travelers, the takeaway is that the all-inclusive is no longer a niche. Demand is broad enough that brands are competing on quality — better dining, wellness programming, and adults-only concepts — rather than just price. Destinations like Punta Cana and Riviera Maya have become proving grounds for that higher-end push, with new resorts opening at a steady clip to meet the demand the research describes.
