Coyaba Montego Bay Returns Under Jamaican Owners After a Decade as Zoetry
The 49-room Montego Bay boutique is back under its Jamaican owners after 10 years as Zoetry, with 32 rooms open and all-inclusive plans due by year-end.
Coyaba Beach Resort & Club is back under Jamaican ownership in Montego Bay, ending a decade when the 49-room boutique operated as Zoetry Montego Bay under what became Hyatt Inclusive Collection management.
Owners Kevin and Joanna Robertson told the Jamaica Gleaner at JAPEX this week that the family owned the property the entire time under a management contract that began with AMResorts in 2015. After Apple Leisure Group and then Hyatt acquired that portfolio, the small Rose Hall resort sat inside a much larger all-inclusive machine without the Robertsons choosing the Hyatt flag.
Hurricane Melissa closed the hotel last October. The Robertsons have now taken operations back in-house as Jamaica rebuilds room inventory for the winter season.
What guests will find right now
Coyaba has reopened 32 of its 49 rooms, with the rest expected back by October. For now it is selling on a bed-and-breakfast basis, a deliberate break from the island's default all-inclusive pitch.
The Robertsons say they plan to restore an all-inclusive option around November or December, returning to the hybrid breakfast-or-all-inclusive model Coyaba used before the Zoetry years. "Everybody is totally all-inclusive, and we like to be a little different," Joanna Robertson said.
Occupancy has run higher than expected because so many larger Montego Bay resorts remain closed or only partially open. That supply gap is a short-term booking window for travelers who want a small, locally run hotel instead of a mega-resort still finishing repairs.
Why the Coyaba name still matters
The couple also owns Country Country in Negril and never left the hotel business, but they say the Coyaba brand still draws recognition after 10 years off the map. A major renovation ahead of the 2015 AMResorts handoff left rooms and public spaces in strong shape, so the homecoming is more about management and product model than a gut rebuild.
Coyaba currently employs 44 people, including returning staff such as executive chef Kavin Graham, who started at the resort as a teenager. For guests, the so-what is straightforward: a familiar Rose Hall boutique is bookable again under its original name, with a full room count and all-inclusive choice expected before peak winter, and without the Zoetry or Hyatt Inclusive Collection framing that defined the last decade.
