Part of Hyatt Inclusive Collection
Impression by Secrets
The ultra-luxury tier of the Hyatt Inclusive Collection, offering intimate boutique resorts with the highest level of all-inclusive service and design.
What They Do Best
Impression by Secrets represents the absolute top tier of the Hyatt Inclusive Collection (formerly AMResorts). These boutique-scale, adults-only properties deliver an ultra-luxury all-inclusive experience that competes with the world's finest hotels. Impression operates under the Beyond All-Inclusive concept — the highest inclusion level in the AMR portfolio — covering premium everything: gourmet dining, top-shelf spirits, spa credits, and personalized experiences. The brand was created to capture the emerging market of luxury travelers who want all-inclusive convenience without compromising on quality.
Resort Experience
Impression properties feature stunning contemporary architecture, all-suite accommodations with premium furnishings, multiple gourmet restaurants with celebrity chef influences, and comprehensive spa and wellness centers. The guest-to-staff ratio is notably high, enabling truly personalized service. Butler or concierge service is available in premium suite categories. Properties are intentionally small (100-200 suites) to maintain intimacy and exclusivity. The culinary program emphasizes quality over quantity, with fewer restaurants but exceptional execution.
Locations & Properties
Impression currently operates Impression Moxché in Playa del Carmen (Riviera Maya), Impression Isla Mujeres (a private-island-like experience off the coast of Cancun), and is expanding with new properties. Each location is chosen for its natural beauty and suitability for an intimate luxury experience. The brand's small, curated portfolio ensures that each property receives significant investment and attention.
Guest Experience
Impression targets the luxury traveler who would typically choose a Rosewood, Aman, or One&Only but is open to the all-inclusive format if quality meets their standards. World of Hyatt integration is a significant draw — Globalist members receive meaningful benefits. The brand fills a gap between Secrets (upscale all-inclusive) and non-all-inclusive luxury hotels, proving that the all-inclusive model can deliver genuinely world-class hospitality. Early reviews have been exceptional, with the brand quickly earning top rankings on travel platforms.
