This Storied Luxury Brand Is Overhauling One in Five of Its Hotels — Starting With a $550 Million Rebuild

Fairmont is rebuilding a fifth of its hotels at once. The luxury brand has laid out a global renovation program touching roughly 20 percent of its portfolio, and the centerpiece is a $550 million redevelopment of the Fairmont Southampton in Bermuda.

That project reimagines 593 guest rooms, including 44 suites, and adds a new Beach Club anchored by a half-Olympic-sized pool, an oceanfront grill and private cabanas. It is slated to reopen in fall 2026, alongside a refreshed Fairmont Grand Geneva in Switzerland.

The work stretches across continents. Fairmont Beijing closes on September 1 for a complete renovation, and Fairmont Winnipeg goes offline this month with a 2027 reopening planned. Elsewhere, crews are already at work at the Fairmont Pacific Rim in Vancouver, where a new spa recently debuted; at The Savoy in London, where the overhaul preserves the hotel's Art Deco and Edwardian wings; and at the Fairmont Chateau Laurier in Ottawa. The Jasper Park Lodge's main lodge reopened in June with redesigned rooms, three new dining venues and an on-site adventure concierge.

The push reflects how hard the top of the market is competing on rooms and amenities as new luxury properties keep opening. Fairmont belongs to Accor, the French hospitality group whose all-inclusive collection competes in the beach-resort space, and the renovation drive keeps its heritage flagships current against a wave of newer rivals.