Part of Hyatt Inclusive Collection
Hyatt Vivid Hotels
Hyatt's newest all-inclusive brand targeting younger, social travelers with vibrant design, lively entertainment, and Instagram-worthy experiences.
What They Do Best
Hyatt Vivid Hotels is the newest addition to the Hyatt Inclusive Collection, launched to capture the millennial and Gen-Z travel market. The brand combines all-inclusive convenience with social, experience-driven programming — think curated cocktail experiences, poolside DJ sessions, creative workshops, and Instagram-worthy design moments. Hyatt Vivid fills the gap between the romantic sophistication of Hyatt Zilara and the party energy of Breathless, offering a fresh, youthful take on the all-inclusive concept.
Resort Experience
Hyatt Vivid properties feature bold, colorful design with social spaces designed for connection and content creation. Dining options emphasize creative, shareable food concepts alongside traditional gourmet offerings. The all-inclusive package covers craft cocktails, specialty dining, pool parties, and curated experiences. Wellness programming includes trendy fitness classes, wellness workshops, and spa services. The brand targets a guest who wants to be active and social rather than simply lounging by the pool.
Locations & Properties
Hyatt Vivid launched its first property in Cancun, Mexico, with plans for expansion across popular resort destinations. The brand represents Hyatt's strategy to have a dedicated all-inclusive brand for every traveler type: Hyatt Ziva (families), Hyatt Zilara (couples), Breathless (party), and now Hyatt Vivid (social/experiential). New properties are in development as the brand establishes its identity in the market.
Guest Experience
Hyatt Vivid attracts younger travelers (25-40) who value experiences over traditional resort relaxation. World of Hyatt integration is a major draw for loyalty program members. The brand competes with Breathless for the social demographic but positions itself as more curated and design-forward rather than party-focused. Early reception suggests strong demand for this type of experience-driven, Instagram-friendly all-inclusive product.
