Alua Hotels & Resorts
The European wing of the Hyatt Inclusive Collection, offering stylish all-inclusive and half-board resorts across Spain's Balearic and Canary Islands.
What They Do Best
Alua Hotels & Resorts is the European brand within the Hyatt Inclusive Collection, focused primarily on Spain's most popular resort islands. The brand delivers a stylish, contemporary European resort experience that differs significantly from the Caribbean-focused AMResorts brands. Alua properties emphasize modern design, local cultural integration, and flexible board options (from room-only to full all-inclusive), catering to the European vacation style where guests often mix resort time with local exploration.
Resort Experience
Alua properties feature clean, contemporary design with Mediterranean influences. Restaurants showcase local Spanish and Mediterranean cuisine alongside international options. Rooftop bars, infinity pools, and wellness centers are signature amenities. The all-inclusive packages at Alua are typically more European in style — focusing on quality dining and premium drinks rather than the quantity-driven approach of Caribbean all-inclusives. Many properties also offer half-board and bed-and-breakfast options.
Locations & Properties
Alua operates primarily in Spain's Balearic Islands (Mallorca — multiple properties including the upscale Alua Soul Mallorca) and Canary Islands (Tenerife, Fuerteventura). Some properties are conversions of existing AMResorts-acquired hotels, refreshed with the Alua brand identity. The focus on Spain's resort islands positions Alua in one of Europe's most popular vacation markets, attracting primarily British, German, and Scandinavian visitors.
Guest Experience
Alua caters to European travelers seeking a stylish, modern resort experience in familiar Mediterranean destinations. The World of Hyatt integration adds loyalty program value for international guests. The brand represents the Hyatt Inclusive Collection's strategy to extend beyond the Americas and into the massive European resort market. Alua properties are popular for couples and families seeking a design-forward European beach vacation with all-inclusive convenience.