Hilton Is Planting Its Flag in a Mexican Beach City It's Never Touched — Inside a 1950s Landmark

Hilton is coming to La Paz for the first time. The company plans to open Perla La Paz, Tapestry Collection by Hilton, this September in the capital of Baja California Sur, marking both its first hotel in the seaside city and the first Tapestry Collection property anywhere in Baja California.

The hotel is taking shape inside the historic Hotel Perla, one of La Paz's best-known waterfront buildings. Rather than tearing it down, Hilton is preserving the landmark's mid-century character, keeping its pastel pink-and-green palette while adding renovated rooms, breezy terraces and several new dining concepts. A rooftop pool and bar overlooking the Gulf of California will anchor the redesign.

A quieter side of Mexico. While Cabo San Lucas draws most of the attention in Baja California Sur, La Paz offers a very different pace: a walkable malecón, a colorful historic center and easy access to Balandra, repeatedly ranked among Mexico's most beautiful beaches. The surrounding Gulf of California, which Jacques Cousteau once called the world's aquarium, is a magnet for snorkeling, diving and seasonal whale shark encounters.

Part of a bigger push. The opening continues Hilton's steady expansion across Mexico, increasingly through boutique and adaptive-reuse projects rather than ground-up builds. As a Tapestry Collection hotel, Perla La Paz joins a brand built around independent properties with local character. Reservations have not opened yet, but if the timeline holds, first guests will arrive in September.