This Bangkok-Based Hotel Company Is Bringing Its Luxury Wellness Brand to the U.S. for the First Time — Starting With Miami
Minor Hotels is making a big push into North America with its Anantara and Wolseley brands, eyeing Miami, New York, and several Canadian cities.
Minor Hotels, the Bangkok-based hospitality giant behind brands like Anantara and NH Hotels, is making its most aggressive move yet into North America. The company has announced plans to open its first Anantara-branded property in the U.S. — a luxury wellness resort and residences in Miami, expected to debut in 2030.
The Anantara Miami Resort & Residences will feature 120 resort units, 100 branded residences, and 50 hotel suites, with a strong focus on vitality and longevity amenities. The company chose Miami for its strong international luxury demand fundamentals, calling it one of America's most visible markets for launching a new brand.
But Miami is just the beginning. Minor Hotels is also preparing to open a flagship Wolseley Hotel in New York City in 2027, inspired by the brand's namesake London restaurant. Genna Panagopoulos, Minor's VP of development for North America who joined from IHG Hotels & Resorts in November, said the company is targeting growth in Boston, Chicago, Los Angeles, and San Francisco as well.
The company is also making a significant pivot toward Canada, where hotel performance hit record highs in 2025. Minor is exploring opportunities in Toronto, Vancouver, Montreal, Victoria, Quebec City, and Alberta, with developers drawn to the flexibility of brand standards across Minor's portfolio.
Anantara has historically operated in resort markets around the world, particularly across Southeast Asia, the Middle East, and Europe. The brand's expansion to urban destinations represents a strategic shift, with Park City, Utah, and New York's Hudson Valley also high on Minor's priority list.
The North American push comes as the broader hotel industry sees strong performance metrics heading into mid-2026, with U.S. hotels reporting brighter RevPAR results in the first quarter after a softer 2025. For travelers watching the luxury resort landscape across the Caribbean and Riviera Maya, Minor's entry signals even more competition at the high end of the market.