This Hotel Giant Is Putting All Six of Its Luxury Brands in One Country
IHG plans to have every one of its luxury and lifestyle brands operating in Saudi Arabia by 2028.
IHG Hotels & Resorts is planting a bigger flag in Saudi Arabia than in almost any other single market. The company says it will have all six of its Luxury & Lifestyle brands operating in the Kingdom by 2028, with each either already open or in the development pipeline.
That lineup covers InterContinental Hotels & Resorts, Six Senses, Regent, Hotel Indigo, Vignette Collection and Kimpton. Assembling the full portfolio in one country is unusual even for a group of IHG's scale, and the company is framing Saudi Arabia as one of its most important global growth markets, tied to the Kingdom's Vision 2030 tourism ambitions.
The push into luxury runs alongside a broad expansion elsewhere. In the second half of 2026, IHG expects to open more than 15 hotels across Greater China, spanning brands from Garner and Atwell to Crowne Plaza, EVEN Hotels and a design-led Kimpton in Shanghai. Together the two markets show where the company is steering its next wave of growth.
For travelers, the strategy points to a heavier presence of recognizable luxury names in destinations that, until recently, had few of them. The bet is that placing an entire brand family in a fast-developing market builds loyalty early, before rivals establish the same footprint.